Inside Track | Secrets Of The Mix Engineers
People + Opinion : Artists / Engineers / Producers / Programmers
Drake's atmospheric, brooding sound has revitalised hip-hop, selling millions in the process. The man behind that sound is Noah '40' Shebib.
Paul Tingen
Noah '40' Shebib.Noah '40' Shebib.Photo: Ruben Rivera
Canadians are prone to giving their own, unique slant to North American culture, and rapper Drake is a case in point, having scored major commercial success with a message, delivery and sound all his own. The 25-year-old sings and raps about self-doubt, melancholy, angst and the trappings of life, over sparse, ambient, slow-jam-like tracks dominated by brooding synths, minimalist piano or guitar parts, stripped-down, often muffled drums, and cinematic atmospheric treatments.
In fact, Drake's backing tracks have such a strong identity that the man responsible is becoming known in his own right. His name is Noah '40' Shebib, and on the phone from his native Toronto, he recalls how Drake and he were sweating profusely when they self-released their first collaboration, the mixtape So Far Gone, in February 2009 (it had a big-label release in a slightly altered form as an EP in September of that year). "I started out as Drake's engineer, and I wasn't there to produce or give creative input,” explains 40. "I was there to track and mix. But when he was working on So Far Gone, I saw how frustrated he became looking for music. He had worked with producers from everywhere in the world, and there was nothing that they came up with that he was happy with. At that point, it became clear to me what he was looking for and I simply started to produce it. We didn't set out with a deliberate ambition to completely break the rules and have singing and rapping and motion and melody. Instead it was more a matter of Drake asking for the drums to be taken out of a track, or for me to 'lo-fi' an entire song, and me initially saying, 'You can't take the drums out, the record won't move,' or 'You can't take all the top end out' — and then me realising that I could, and that it would give a unique perspective on his message.
"In an R&B song there are four sentences per verse, but in a rap song there are four sentences per bar. There are so many more words that I experimented with how to frame them, and that developed into something new. Instead of simply going for the 'bang pow wow' factor, we explored all kinds of things in the arrangements and in the music, and were in a situation where it was fun to be breaking rules and crossing boundaries. We were making music in a very different way. This turned out to work in our favour. When we first put out So Far Gone, we were really scared, but the reactions were so good that we decided to embrace doing things differently. It gave us the courage to continue. We'll still put out records that are obviously commercial and foolproof in hitting the charts. But then a song like 'Marvin's Room' has so much bottom end, you'll be hard-pressed to find a sound system that's not going to be destroyed by it. It was a matter of us wanting to have fun and make a record that would make a whole club shake. I wanted something that would be very dark and quiet and muddy and with the vocals cutting through like a razor. It was done at a studio in LA that had previously belonged to Marvin Gaye, and I made the beat one day, we turned it into a song the next, I mixed it the third day, and 48 hours later we released it on a blog on the Internet, and then the record went global and sold 500,000 copies! And we never even meant for it to be an official single!”
'Marvin's Room' was released on October's Very Own, a blog site created by Drake, 40 and Oliver El-Khatib, on June 9, 2011. It was meant to be a 'teaser' for the rapper's second full album, Take Care, which was released in November and sold 631,000 copies in the first week after its release, reached number one in the US and number five in the UK, and has by now sold 1.5 million copies worldwide. The official lead single from the album and the main subject of this article, 'Headlines', was released in July 31, also on October's Very Own, and sold in similar quantities to 'Marvin's Room'.
Complete Control
Drake studies the console at Metalworks Studios, where 'Headlines' was mixed.Drake studies the console at Metalworks Studios, where 'Headlines' was mixed.
While the majority of the tracks on Take Care were created by Drake and 40, the rapper's albums also feature other big-name producers like Boi-1da, T-Minus, Just Blaze, Swizz Beatz, Needlz, Kanye West and Timbaland. 40 is adamant that these were chosen by him and Drake, without record-company involvement, "Of course. We haven't spoken to an A&R man, ever. No questions, nothing. The record company just said, 'This is great, make it happen.' It's a mind-blowing situation, really, for us to step in and be in full control, and be able to put our own material out on the Internet the day after recording and mixing it.”
The duo write and record almost all their own material at 40's home studio. "It's located across the street from my home in Toronto. It's literally simply an apartment in which I put up some dampening against the walls to try to get the reverb times down. It's very much a makeshift home studio. I have a main control room and a booth and a small room at the back. When you walk in, there's a huge producer's desk and console, which is the Control 24. But I don't really use it; I'm happy with just a keyboard and a mouse. The control room has a pair of Genelec nearfields and a woofer, and a pair of Sota 750 reference monitors. Sota is a legendary Canadian company that makes big reference monitors, amongst other things. I also have Bryston and Crown amps. There's a Pro Tools HD rig and all my other toys and keyboards, like a [Hammond] B3 and a Wurlitzer and my Studiologic Numa 88-key MIDI controller, which is my pride and joy. The acoustics aren't great, so I'm not going to mix in that room, but we can go in there when we want and get serious work done and it definitely cuts our cost compared to going into a real studio.
"I use both Mac and PC, and there's a very important reason for this. I am a laptop guy, because I always want to have the ability to tweak my mixes when I leave a studio, wherever I am, just with my laptop and a set of headphones. So when I'm using outboard gear, I'll always print these tracks back into my Pro Tools Sessions, retaining both wet and dry versions of each track, giving me the flexibility to choose. My PC laptop is a year and a half old, and it has a 3.3GHz, 12-core, i7 processor. It's a full-size chip, not a mobile chip, so I guess my machine is not really a laptop but more a notebook. I also need to place it on a table, as it's a bit chunky. It has 12GB of RAM, three solid-state hard drives, DVI/HDMI and so on. It's custom-made by a gentleman called Les Bateman, nicknamed Bates. He had a company called Music XPC, which was for a long time the only PC manufacturer certified for use with Pro Tools. When I bought this computer from him it cost me $6500, but you have to remember that it's still far superior to any $4000 Mac you can buy today, despite it being one and a half years old.
"I still use Mac because there are some inconsistencies between the two formats in the programming and software and sometimes updates are available on Mac but not yet for the PC and Windows. I want to be able to use anything at any given moment, so I'm constantly running two systems. My PC has an RME Babyface audio interface attached to it, while my Mac has the Apogee Duet 2 audio interface. I tend to mix at Metalworks, and when I walk in there I can simply pop the Digilink cables out of their computer, put them into my Magma chassis, which has two HDX cards and one UAD Quad, run that into my computer, plug in the screens and cables and keyboard and mouse from the studio SSL, and I'm patched into the SSL and their full-blown HD rigs.”
Sources Of Inspiration
"In hip-hop, you must write your own raps. If someone else were to write them for you, you'd have no credibility whatsoever, and you'd be out of the window immediately. But when it comes to the music, there's not really the same pride in writing it yourself. People don't care who wrote it, or where it comes from or what the sample is, they just want the hottest beat. They just want that and then put it out in their own song. Having said that, Drake and I do take pride in writing songs together, just the two of us. We'll start in an old-school way, with me on the piano or at my Wurlitzer, finding a chord progression, and he'll start singing some melodies. I'll record the keys, usually with a [Neumann] U87, and his scratch vocals. I'll use either a Sony C800G on him or, if he's in the control room, a [Shure] SM57. The mics go through a Neve 1073 or 1081, and I'll have an [Teletronix] LA2A on his voice, not hitting that too hard. These sketches will sometimes make it to the record. I'll sometimes sample them. If you listen to the song 'Hate Sleeping Alone' [from the iTunes version of Take Care], you'll hear all sorts of bits of background vocals in the background, which sing the same melodies, but without words. It's the scratch melody of Drake singing before he had written the words.
"We work slightly differently for each song, but one thing that I always do is drag and drop Drake's vocals. I arm one track in Pro Tools to record him, and I then drag the clip down to an empty track. I never switch tracks while recording. When he says he wants to sing or rap or do an overdub, I just hit Record. I always have an open mic in the studio. Another advantage of using drag and drop is that Drake does not want to hear the playback in the headphones before I punch him in. Normally, when you do a punch-in, you'll hear the track, then you hear yourself when you punch in, and then it goes back to the track. Drake doesn't like that, he wants to hear himself live at all times, just with a bit of reverb or delay for the feel, but for the most part pretty dry.”
Another common way of writing songs in hip-hop and R&B is to use a track written by another producer as a starting point, and in the case of 'Headlines', the starting point came from fellow Toronto producer Boi-1da who, with some help from one A. Palman, provided the basic string staccatos and synth arpeggios that resulted in a slightly more full-on and energetic arrangement than is usual for Drake. 40 elaborates: "Boi-1da sent us the beat as a stereo MP3, and Drake loved it, so I popped it into Pro Tools and Drake started going to town over it. He probably spent a couple of nights writing. I added quite a lot of stuff to it, like lead lines and extra basses and pads, some 808 rides, that sort of drive the record. All these additional tracks are marked '40' in the session.
'Headlines'
Noah '40' Shebib: Recording Drake's 'Headlines'
Written by Drake Graham, Matthew Samuels (Boi-1da), Noah '40' Shebib, A Palman. Produced by Boi-1da with additional production by 40.
The full Pro Tools session for 'Headlines'.The full Pro Tools session for 'Headlines'."I am adding plug-ins and mixing and tweaking the record as I go along, but at some point, once we know the record is real and we need to step it up a level, I take sessions to Metalworks Studios for the final mix. Boi-1da and T-Minus both use Fruity Loops to do their beats, and until recently it only spat out 16-bit files, so I almost always end up putting these through the 80-input SSL 4000 G+ at Metalworks Studio 2. I also stick them through some other analogue gear, like a Pultec, or Neve 1073s or LA2As. Metalworks have a bunch of great Pultecs, and I love hitting them! It's to give these files more feel and life, and I then track them back into Pro Tools at 24/44.1. You can upgrade a 16-bit file to 24 bits in the computer, but this doesn't add anything; plus in-the-box processing will give you bit loss and degradation, and by the time you spit it out, it won't be the same. From Drake's perspective, it's also nice to go to Metalworks, because they have a big room and we can get a crowd in there that he can entertain. They have a pair of Augspurgers and subs in one room that we can really crank up!
The Mix
The 'Headlines' session is meticulously organised, starting with a stereo track at the top containing Boi-1da's original backing, then 10 drum tracks from Boi-1da, four 40 drum tracks, four Boi-1da music tracks consisting of one low arpeggio and three string tracks, six 40 synth tracks, a drum master track, 12 Drake vocal tracks and one Divine Brown vocal track, a Drake vocal master track and the same for Divine Brown, four aux tracks, a general vocal master track and a general music master track, and the final stereo master. In total, there are only 37 audio tracks, and relatively few plug-ins, particularly on Boi-1da's drum tracks because, remarks 40, "I had passed his stuff through the SSL already and had done most of the processing I wanted during that process.” The eagle-eyed will spot the '-1380' markings in the comments box. Says 40, "I was working in full HD with TDM and then took it home to work on Pro Tools LE, and the first thing I always do is to check for latency, and I noticed that Auto-Tune was giving me 1380 samples of latency on every track it was on, so I compensated for that by hitting my great friend Alt-H, one of my favourite shortcuts in Pro Tools, and moving all the vocals 1380 samples earlier.”
Drums and bass: SSL desk EQ, SPL Transient Designer, Waves Renaissance Axe and Renaissance Bass, Avid Lo-Fi and Xpand!
Vocals: Antares Auto-Tune, Waves Q8, De-esser, Renaissance EQ, Vox Compressor and SSL EQ, Bomb Factory Pultec EQP-1A, Avid Smack!
The Way Out
As well as working with Drake, 40 has also contributed to the success of Abel 'The Weeknd' Tesfaye (left), who guests on and co-wrote several songs on Take Care.As well as working with Drake, 40 has also contributed to the success of Abel 'The Weeknd' Tesfaye (left), who guests on and co-wrote several songs on Take Care.
It's an unassuming, and very Canadian, approach. .
The Top 40
Noah '40' Shebib was born in Toronto in 1983 to an Irish-Lebanese father, and was a bit of a child prodigy, acting in Canadian TV series like The Mighty Jungle, Goosebumps and Wind At My Back. This experience informed his later successes as an engineer and a producer.
"I left school at age 10 to be able to act full-time. I grew up in the entertainment industry, with my family being actors and so on. I knew from a very early age what being an entertainer or creative person involves having to work every day to make sure you have an income and a career. I also preferred to be behind the screen rather than the person on the screen. I don't like the limelight too much. For those reasons, I always leaned towards the technical side — it had substance, whether you liked it or not. When I was a kid, I used the money I made from acting to rent a four-track tape deck and digital samplers, and I also had Sound Recorder on Windows 3. I used anything I could lay my hands on, whether consumer-level or entry-level pro stuff. When I was 12 years old, I had a little setup in the basement, with a Tascam four-track tape deck and a Roland SP202 sampler, and was making music. I'd already been programming DOS code as a six-year old kid, so when computers kicked into gear it was second nature to me. I worked with a program called Sonic Foundry Acid 3.0, and by age 12 or 13 I was fluent in any computer platform. I also started DJ'ing when I was 13, something that pulled me into the world of hip-hop. And I'd been playing piano since I was four years old, and also had a love of physics and mathematics. All these things pointed me towards a career in recording studios.”
They also pointed towards great things to come, but even someone as precocious as the young Noah Shebib had to pay his dues. He recalls, "At 19, I went to the Trebas Institute in Toronto to study audio engineering, but left after five months, because I felt I wasn't learning anything. At best, I was being reassured of things I already knew. I left to do an internship with Noel 'Gadget' Campbell, a well-known mixer in Toronto, who became my mentor and whom I work with to this day. Even 10 years ago, there was not much of a studio industry left, so I was very lucky to get to work with him. I was also lucky because Gadget worked me really hard; he didn't let me sleep. In being put through the wringer by him I really earned my stripes, so when I later walked into studios in New York, LA or Miami, I could do everything that the engineers there could. One night at 3am, I'd already been working non-stop for two or three days, Gadget walked into the control room and said: 'Listen.' He had a CD changer with 300 of his favourite discs, and all kinds of music, and we'd listen to music and talk about it until 1pm the next day. He then looked at me and said: 'Your ears are tuned now.' I understood that you need reference points to be able to hear music properly, and when you go back to your own music, you can hear right away what's right and what's wrong.”
Campbell ran a label with Chris Smith, called Blacksmith, which was licensed to Universal, and for which 40 engineered albums by rapper Jelleestone and R&B singer Divine Brown in 2004. 40 also produced two of the songs on Brown's album, one of which, 'Old Skool Love', became a gold record in Canada. It was during the Jelleestone recordings that he earned his nickname. "I'd always be sitting at the console, so they called me 40/40, meaning 40 days and 40 nights, because I never slept. That evolved into just 40. The Brown and Jelleestone records were my first major-label projects, and the former put me on the map. But after that I decided to focus on just engineering and mixing, and that's what I was doing when I first met Drake. I'd grown tired of making music and didn't have any reason to make beats. In working with Drake, I found my reason, so I stepped back into producing. Drake had gone through a lot of trial and error to identify his sound, and I had clear-cut ideas. I knew what it needed to sound like. Is it a Toronto sound? Well, there are tons of producers here in Toronto that inspired me when I was a youth, like Gadget, Saukrates, Kardinal Offishall, Mr Attic, Mazzaman and Agile.”
No comments:
Post a Comment